Haleon - Performance Marketing Manager - Marketplace

Performance Marketing Manager - Marketplaces (Amazon, Flipkart, Blinkit etc)

Haleon (erstwhile GSK Consumer Healthcare) is already a global leader in all of the major categories in which we operate - Therapeutic Oral Health (Sensodyne); Vitamins,Minerals and Supplements (Centrum and more); Pain Relief (Crocin, Iodex); Respiratory Health (Otrivin); and Digestive Health (Eno).

Job Description:

- Strategy Development: Develop and implement comprehensive on-platform performance marketing strategies aligned with business objectives on Amazon, Flipkart, Blinkit, Bigbasket, Swiggy and other e-comemerce platforms.

- Campaign Management: Manage and optimize performance marketing campaigns to maximize ROI, CPC, CTR, and other key performance metrics.

- Performance Analysis: Conduct thorough analysis of campaign performance, identify trends, and provide actionable insights to improve campaign effectiveness and efficiency. Continuously test and optimize campaigns based on data insights.

- Budget Management: Utilize data-driven approaches to make informed decisions and optimize marketing budgets for maximum impact.

- Agency Management: Manage agency to implement performance marketing strategies.

- Stakeholder Management: Collaborate with cross-functional teams including Brand and Design teams

- Third Party Stakeholder: Build and maintain strong relationships with advertising platforms teams to identify opportunities for growth.

- Stay Updated: Stay informed with industry trends, best practices, and emerging technologies in performance marketing, and implement innovative strategies to stay ahead of the competition.

- Reporting: Monitor and report on key performance indicators (KPIs) and marketing metrics to track progress towards goals and objectives and communicate insights to stakeholders.

- Could be from FMCG, Ecommerce or Marketing Agency.

The role is based at Gurgaon.