Haldiram's - Brand Manager

Strategies :

1. Responsible for identifying market potential and defining marketing and promotional activities to be executed across all regions, thus up-held the brand value of 'Haldiram'. Propose and finalize budgets for each marketing activities.

2. Translate brand elements into plans and go-to-market strategies.

3. Lead creative development to motivate the target audience to - take action- .

4. Establish performance specifications, cost and price parameters, market applications and sales estimates.

5. Measure and report performance of all marketing campaigns, and assess ROI and KPIs.

6. Monitor market trends, research consumer markets and competitors- activities.

Operations :

1. Oversee new and ongoing marketing and advertising activities.

2. Monitor product distribution and consumer reactions.

3. Devise innovative growth strategies.

4. Align the company around the brand's direction, choices and tactics.

5. Manage a team of marketing people working on brand initiatives.

6. Analyze brand positioning and consumer insights.

7. Shape and communicate our vision and mission.