GUS Education - Manager - Market Technology Analysis

Job Description :

- Designing campaign and automated emails while following brand guidelines

- Collaborate with digital marketing team, copywriters and graphic designers on overall email strategy

- Attention to detail on all assets created - double checking spelling, alignment, and margins

- Keeping strong organization with creative files

- Researching new industry trends and ideas for improving design and layout skills

- Design & develop email templates including icon / UI creation and GIFs

- Design email assets, slicing, resizing, and building templates

- QA testing emails (dark mode, mobile, outlook, etc)

- Oversee creative development and implementation of new email templates and redesign of existing templates

- Conduct A/B testing to optimize email campaigns

- Generate reports and analytics on the success of email

Roles & Responsibilities :

- Designing campaign and automated emails while following brand guidelines

- Collaborate with digital marketing team, copywriters and graphic designers on overall email strategy

- Attention to detail on all assets created - double checking spelling, alignment, and margins

- Keeping strong organization with creative files

- Researching new industry trends and ideas for improving design and layout skills

- Design & develop email templates including icon / UI creation and GIFs

- Design email assets, slicing, resizing, and building templates

- QA testing emails (dark mode, mobile, outlook, etc)

- Oversee creative development and implementation of new email templates and redesign of existing templates

- Conduct A/B testing to optimize email campaigns

- Generate reports and analytics on the success of email

- Mandatory Skills- Experience with marketing automation platforms (e.g. Pardot, HubSpot, SalesForce Marketing Cloud, etc.) is a must - Ability to edit and code basic HTML/CSS, preferably with experience specific to email