GUS Education - Data Analyst - Social Media

Social Media Data Analyst - WFO - Hyderabad

Roles & Responsibilities:

Description:

- The Social Media Data Analyst is pivotal in driving the performance of our organic and paid social media campaigns through detailed data analysis across platforms such as Facebook, Instagram, LinkedIn, Quora, TikTok, Spotify, Reddit, Snapchat, Twitter, Pinterest, Salesforce, GA-4 and Power BI.

- Their primary role is to utilize data analytics to optimize our social media campaigns, shaping both advertising and content strategies to drive measurable outcomes. This involves meticulous examination of key performance indicators, spotting trends, understanding audience behaviours and identifying opportunities for both paid and organic campaigns.

- The analyst will leverage a suite of analytics tools, emphasizing automation where feasible, to ensure efficient tracking and reporting of our reach, engagement and conversion rates. They will also consolidate data from various sources for benchmarking, competitive analysis and media reviews.

- The ideal candidate for this role is technically adept, analytically rigorous and has a thorough understanding of social media analytics. His/Her problem-solving abilities, attention to detail and capacity to identify optimization opportunities will be key to success

Mandatory Skills:

- Proven experience working as a Data Analyst, preferably in a paid social media analytics role.

- Strong expertise in paid social media platforms and their analytics tools, such as Facebook Ads Manager, LinkedIn Campaign Manager, Quora Ads Manager, etc.

- Proficient in data analysis and visualization tools, such as Excel, PowerBi, SQL, Tableau, or similar tools.

- Familiarity with web analytics tools, such as Google Analytics, to understand the impact of paid social media campaigns on website performance.