GUS Education - Brand Manager

Brand Manager - Job Description

Designation : Associate Manager

Role Type : People Manager

As a Brand Manager, you will be responsible for developing and implementing effective brand strategies to enhance the market presence and reputation of the company's products or services. You will work closely with cross-functional teams to ensure brand consistency and drive initiatives that contribute to the overall business objectives.

PRINCIPAL ACCOUNTABILITIES - List the expected end results that must be achieved to fulfil the job purpose and the activities that help in achieving these results.

Key Responsibilities

ACTIONS

Brand Strategy Development

- Develop comprehensive brand strategies aligned with the company's overall objectives.

- Conduct market research to understand consumer needs, market trends, and competitor activities.

- Define the brand positioning and differentiation strategies.

Brand Planning and Execution

- Develop annual brand plans outlining key activities, campaigns, and goals.

- Collaborate with advertising, marketing, and product teams to execute integrated marketing campaigns.

- Manage the creative development process, ensuring brand guidelines are consistently followed

Brand Identity and Messaging

- Oversee the creation and maintenance of a strong brand identity, including logos, visual elements, and messaging.

- Ensure consistent brand communication across all channels and touchpoints.

- Work with design teams to create compelling and visually appealing brand assets

Product Launches and Promotions

- Coordinate product launches, including packaging design, promotional materials, and communication strategies.

- Develop and execute promotional campaigns to drive product awareness and sales.

- Monitor and analyze the effectiveness of promotional activities.

Cross-Functional Collaboration

- Collaborate with sales, product development, and marketing teams to ensure a unified approach.

- Provide guidance on product development based on market trends and consumer insights.

- Work closely with external agencies and vendors to execute brand initiatives.

Budget Management

- Develop and manage the brand budget, ensuring efficient allocation of resources.

- Monitor expenses and ROI for all brand-related activities.

Performance Measurement

- Establish key performance indicators (KPIs) to measure the success of brand initiatives.

- Analyze and report on the performance of marketing campaigns, brand awareness, and consumer perceptions.

Market Analysis

- Stay informed about industry trends, market dynamics, and competitor activities.

- Conduct regular market analysis to identify opportunities and potential challenges.

DESIRED PROFILE

MINIMUM QUALIFICATION

- Bachelor's degree in marketing, Business Administration, or a related field.

ESSENTIAL SKILLS

- 4-5 Years of Proven experience as a Brand Manager or in a similar role.

- Strong understanding of marketing principles, brand management, and market research.

- Excellent communication and interpersonal skills.

- Creative thinking and problem-solving abilities.

- Ability to lead and collaborate in a cross-functional environment.

- Familiarity with digital marketing trends and social media platforms.

PERSONAL CHARACTERISTICS & BEHAVIOURS

- Lead by example,

- Live the core values and drive company culture.

- Self-Motivated

- Adaptability

- Ability to work independently and as part of a team