Gullak Technology - Content Lead

Hiring for a Content Lead role

About the organization :

We are a new-age fintech firm on a mission to build a personalized, exciting and rewarding savings experience for consumers. Our first product is a goal-based savings platform which will provide choice to consumers to save money directly with trusted entities in India (Tata, Hero, Maruti etc.) thereby helping consumers earn higher return on their savings (3X-5X higher than the bank savings account). We are all about helping consumers achieve their life goals at an accelerated pace by helping them plan & save better.

Why join us :

- We are reimagining financial services and are building innovative product that you, your friends and your family will be excited about and will be proud users of

- You will be part of the core team and will be instrumental in taking the company to a 100X scale

- We value independence, creativity and transparency and we believe in team work and celebrating success together

- Our founding team is passionate about reimagining financial services and has combined experience of 20+ years building and scaling financial products in both startup and corporate world

- We are backed by a Tier-1 VC and industry leaders (startup founders, CXOs) and we want to build a fantastic experience for our consumers and team members

Job Purpose :

We are looking for a Content Lead to setup the content engine for our startup and create exciting and engaging content for our users. Through your writing skills, you will build our brand image and help establish us as a thought leader in the fintech space.

Duties and Responsibilities :

- Devise SEO-friendly content strategy for blogs, websites, landing pages, product description, social media, app store descriptions etc.

- Understand the target segment and devise content led strategies for constant engagement

- Keep a view of the industry trends and come up with new ideas to create original and impactful content

- Manage consistency in terms of style, tone of voice and quality

- Work with the design and creatives team to drive visual aesthetics of website, social media channels etc.

What's Required :

- At least 5 years of experience as a senior content marketing professional, preferably in a fintech or a D2C brand

- Experience in crafting product experiences from scratch, in an instructional and long-form content setting

- Excellent proficiency in the English language, with demonstrated success creating compelling content that is tailored to goals and audience

- Understanding of SEO tools, keyword research etc.

- Degree in English, Journalism or related field and strong interpersonal and organizational skills