Gulf Marketing Group - Executive - Affiliate Marketing

Affiliate Marketing Executive

About Us:

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, food and health sectors. Its vision is to inspire people to win in ways that make the world better. Today, GMG's investments span across four key verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods. Under the ownership and management of the Baker family, it has become a leading global company, affiliated with the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands into its markets.

About The Role: Support Performance Marketing charter for GMG's eCommerce businesses including SSsports.com, Dropkicks.com etc.

- Own performance goals for new and existing digital publishers and influencers

- Partner with the category team to support product launches, top categories, and business priorities across multiple categories

- Own the content strategy and performance optimization of affiliate partner communications

- Regularly evolve and present strategy, learnings and recommendations to leadership

- Develop reporting methodologies and owns data analysis

- Partner with the category teams to share best practices and achieve scale with influencer and affiliate marketing

- Perform new customer acquisition through research, referrals, networking, cold calling, data feeds and emails.

- Handle complete affiliate payment process from validation number communication to final payment stage

- Assist in developing the digital communication for brands, categories, collections for Marketing in-line with the brand guidelines

- Ensure all Communications are ready before launch of the digital campaign go-live.

- Define opening brief for the content and design team as per different ad formats and publisher touchpoints

- Weekly analysis and reporting of creative performance data