Groww - Manager - Social Media

Responsibilities :

- Perform research on current benchmark trends and audience preferences

- Design and implement social media strategy to align with business goals

- Set specific objectives and report on ROI

- Coordinate with creative team to generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos, and news)

- Monitor SEO and web traffic metrics

- Collaborate with other teams, like marketing and customer service to ensure brand consistency

- Communicate with followers, respond to queries in a timely manner, and monitor customer reviews

- Oversee social media accounts- design (e.g. Facebook timeline cover, profile pictures, Instagram grid, etc.)

- Suggest and implement new ideas and features to develop brand awareness

- Stay up-to-date with current technologies and trends in social media, design tools and applications

Requirements :

- Proven work experience as a social media manager

- Hands-on experience in content management

- Excellent copywriting skills

- Ability to deliver creative content

- Solid knowledge of SEO, keyword research, and Google Analytics

- Knowledge of online marketing channels

- Excellent communication skills

- Analytical and multitasking skills