Growtomation Marketing Solutions - Performance Marketing Specialist

We're RevOps+HubSpot Diamond partner consultants, helping companies utilize HubSpot to streamline and help their sales/marketing/business teams function at scale. We grew from 2 people in Jan 2021 to a team of 85 people as of today. We're bootstrapped yet sustainable, with our goals highly focused on revenue-enablement activities for our customers.We work with HubSpot and Salesforce customers to help them make the most out of their instances by streamlining marketing, sales, services, CS processes & reporting. We own the system so that you get to think about what your business needs next.

We're now looking for a talented Performance Marketing Specialist who can join our team while we focus on getting more business for you.

If you're a fit, here are the roles and responsibilities:

- Plan, execute, and optimize paid marketing campaigns across various platforms (e.g., Google Ads, LinkedIn) to drive targeted traffic, increase brand awareness, generate leads and to drive revenue growth.

- Continuously work on reducing CPA while maintaining or improving lead quality.

- Collaborate with team's cross-functionally to improve SEO practices, organic search visibility and traffic through on-page and off-page optimization techniques.

- Create, monitor, and optimize PPC campaigns across various platforms to drive targeted traffic and leads.

- Design and execute A/B tests on ads, landing pages, and email campaigns.

- Develop and execute lead generation strategies to attract and convert high-quality leads > MQLs > SQLs

- Collaborate with sales teams to develop and refine ABM strategies, ensuring alignment between marketing and sales objectives.

- Develop and implement strategies to maximize ROI across all digital marketing channels.

- Stay up-to-date with the latest trends in B2B and SaaS marketing, incorporating innovative approaches into our marketing mix.

- Utilize Salesforce/HubSpot experts and consultants to help them create and manage campaigns, workflows, CRM, Admin, and other tasks as per the client's satisfaction