Growth Marketing Manager - B2B Segment - SaaS

Workingbees is an executive search and selection firm and we have a Job opportunity for a ?Growth Marketing Manager ? for Bangalore for our reputed client..

If you are looking for a new and challenging opportunity in your professional life, please go through the following JD and share your updated CV along with all required information

About Our Client;

Our client is one of the world's leading enterprise SaaS gamification technology companies. They are recognized among the fastest growing tech companies and have won multiple global accolades for our technology platforms in the gamification space.

Role: Growth Marketing

Role Responsibilities:

- Drive activation of new customers through the marketing funnel from awareness to interest to desire to action.

- Enhance the premium positioning of the company's brand in the global talent intelligence and development space.

- Understand the beliefs, values, preferences, and needs of different personas in the L&D and talent management domain and identifies sector-specific and segment-specific white space value propositions, concepts and large revenue opportunities.

- Drive the creation of marketing collateral across various formats and mediums relevant to target customers.

- Drive account-based marketing and distribution of relevant content.

- Drive nurturing, lead qualification and meetings for the business development team.

- Drive creation of sales playbooks, sales pitches, sales training content, and client specific collateral (client stories, fact sheets, competition comparison etc) required by sales to move deals in the pipeline and build client relationships.

- Conduct Company's events and participate in third-party events to showcase our solutions and generate customer engagement.

- Drive social media engagement and conversations with target customers.

- Drive partnerships and synergies with other premium talent development and talent management brands.

Candidate requirement:

Education: MBA/PGDM Marketing

Experience: 5+ Years

Location: Mumbai/ Bangalore

Skill Set:

Skilled in B2B concept creation, Skilled project manager with ability to manage marketing agencies and vendors to achieve company's growth objectives.

Skilled in driving engagement and client connect using a digital marketing funnel and nurturing approach.