Growth Marketing Manager - B2B Grocery eCommerce Business

Hiring Growth Marketing Manager for India's first vernacular B2B Grocery e-commerce platform

Job Position - Growth Marketing Manager

Location - Navi Mumbai

Activities that are a part of the Role:

Content Creation:

- Develop engaging and relevant content tailored for different social media platforms such as Facebook, Instagram, Twitter, LinkedIn, youtube etc.

- This includes posts, stories, videos, and graphics.

Community Management:

- Monitor and respond to customer inquiries, comments, and messages across social media channels promptly and professionally.

- Foster a positive and engaging community around the brand.

Campaign Management:

- Plan and execute social media advertising campaigns to drive user acquisition, engagement, and conversions.

- This involves setting objectives, targeting the right audience, creating ad creatives, and monitoring performance metrics.

Influencer Marketing:

- Identify and collaborate with influencers and bloggers in the food and lifestyle niche to promote Khetika.

- Manage relationships and track the effectiveness of influencer partnerships.

- Analytics and Reporting: Monitor key performance indicators (KPIs) such as engagement rate, reach, conversion rate, and ROI of social media activities.

- Use analytics tools to track performance and generate regular reports to assess the effectiveness of campaigns and strategies.

User-generated Content (UGC) Campaigns:

- Encourage customers to share their experiences with khetika through user-generated content such as reviews, testimonials, and photos.

- Repurpose UGC in marketing campaigns to build trust and authenticity.

Social Listening:

- Monitor conversations and trends related to grocery shopping, food, and online shopping in general.

- Use insights gained from social listening to inform content strategy and identify opportunities for engagement.

Cross-functional Collaboration:

- Work closely with other departments such as marketing, customer service, and product development to ensure consistency in messaging and brand voice across all touchpoints.

Stay Updated with Trends:

- Keep abreast of the latest trends and developments in social media marketing, e-commerce, and the grocery industry.

- Experiment with new features and formats on social media platforms to stay ahead of the competition.

Outcomes & KPIs:

- Engagement Rate

- Reach and Impressions

- Follower Growth

- Click-Through Rate (CTR)

- Conversion Rate

- ROI of Paid Campaigns

- Customer Acquisition Cost

- Customer Lifetime Value

- Sentiment Analysis

- Retention Rate

Technical Skillset:

- Proficiency in Social Media Management Tools (Hootsuite, Buffer, Sprout Social, or HubSpot)

- Content Creation Tools (Canva, Adobe Photoshop, or Adobe Illustrator)

- Video Editing Skills (Adobe Premiere Pro, Final Cut Pro, or iMovie)

- Analytics Platforms (Google Analytics, Facebook Insights, Instagram Insights, and Twitter Analytics)

- Advertising Platforms (like Facebook Ads Manager, Instagram Ads, Twitter Ads, LinkedIn Ads, and Google Ads, Youtube Ads) SEO

- CRM Systems

- Email Marketing Platforms (Mailchimp, Constant Contact, or Klaviyo)

A/B Testing: Experience

Experience : 2-4 Years