Growth Marketing Manager - B2C FinTech

About the Client : Dubai based Startup B2C Fintech Product Based company.

What you will do :

User Growth & Acquisition :

- Develop, execute, and optimize multi-channel performance marketing campaigns (Google Ads, Meta, UAC, Apple Search Ads, TikTok, etc.

- Experiment with growth hacking techniques to acquire new users efficiently.

- Manage CAC, LTV, ROAS, and other key marketing metrics.

Retention & Engagement:.

- Own and optimize CRM, push notifications, email, and in-app messaging to drive user engagement.

- Develop lifecycle marketing campaigns to increase activation, retention, and conversion rates.

- Implement gamification and referral programs to maximize viral growth.

Data-Driven Marketing:.

- Leverage Google Analytics, Netcore Smartech, and similar tools to analyze user behavior and optimize marketing efforts.

- Work closely with technology and product teams to build personalized and automated growth strategies.

- Conduct A/B testing across campaigns, landing pages, and creatives.

Brand & Content Strategy:.

- Collaborate with the content and design teams to create edgy, engaging, and high-converting creatives.

- Build our presence on digital platforms with quirky, aspirational, and emotionally engaging messaging.

Partnerships & Community Growth:.

- Identify and build strategic partnerships to drive co-marketing opportunities.

- Develop influencer, affiliate, and community-driven growth strategies.

- The ideal candidate will be responsible for creating and executing our growth marketing strategy.

- This role is a confluence of acquisition, brand and product marketing.

- You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams.

- You will have a strong marketing background with excellent communication skills and attention to detail.

- As Marketing Manager, you will drive the growth of the consumer base in UAE and KSA.

Who you are:.

- A minimum of 4 years' relevant experience in consumer, digital media, e-commerce or gaming marketing with an international brand covering the MENA region, India or with South Asia experience being a strong advantage.

- End-to-end experience of the marketing process from initial briefing all the way to execution.

- Perfect level of written and spoken English. (Arabic is a plus).

- Proven track record of converting high-level business and marketing strategy into tangible, effective local marketing execution across channels.

- Data and value driven, adept at analyzing and interpreting data and using it to set and track KPIs.

- Excellent negotiating, presentation skills.

- Portfolio of strong consumer marketing campaigns resulting in customer acquisition and business partnerships, including across traditional and digital/social platforms.

- Experience with selecting and handling external agency relationships across countries and diverse regions.