Growth Marketing Manager - B2B/SaaS

Growth Marketing Manager (Founding Team)

Role & Responsibilities:

- We are looking for folks who are excited to get their hands dirty in a 0 to 1 journey.

- If you are expecting a working playbook that you can scale, Zenskar is probably not the right fit for you at this point.

- However, if you are excited about creating the playbook from scratch, we would love to hear from you.

- We are looking for an exceptional individual who can take up the challenge to market and grow a B2B SaaS ground up.

- You'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen.

- You will work closely with product marketing, content marketing, sales, and design teams and play a pivotal role in shaping our growth trajectory.

- In short, you will be owning and driving revenue through paid channels for Zenskar. You will be required to work on multiple initiatives for Zenskar:

- Own the setup and scaling up of all performance marketing efforts across multiple platforms, such as Google, LinkedIn, Bing, Capterra, Reddit, Meta, etc.

Strategy & Planning:

- Develop and execute performance marketing strategies across platforms Google, LinkedIn, Bing, Meta, Reddit, and Capterra to achieve business growth objectives.

- Campaign Execution: Launch, manage, and optimize campaigns for ROI through A/B testing, audience segmentation, and continuous performance monitoring.

- Conversion Rate Optimization (CRO): Implement strategies to improve the conversion rates across all initiatives.

- Analytics & Reporting: Analyze performance data, track KPIs, and provide actionable insights.

- Budget & Growth Management: Effectively manage budget to maximize impact, ensure cost efficiency, and explore innovative growth opportunities through experimentation.

Account-based marketing (ABM):

- Design and execute personalized marketing campaigns targeted at key accounts to accelerate pipeline growth and conversions.

- Partner with sales teams to align ABM strategies with sales goals, creating tailored account playbooks and engagement plans.

- Utilize tools like intent data, CRM platforms, and marketing automation to deliver hyper-personalized experiences for high-value prospects.

- Build and lead a team of BDRs to convert accounts and leads into revenue while collaborating with cross-functional teams to create compelling ad creatives and landing pages.

Get involved in other go-to-market efforts:

- SEO: Drive organic growth by optimizing website performance, content, and visibility on search engines.

- Brand Marketing: Strengthen Zenskar's identity through compelling campaigns and consistent messaging across all channels.

- Webinars: Manage end-to-end webinar processes, from concept to execution, ensuring engagement and lead generation.

- Influencers & Partnerships: Develop co-marketing initiatives to expand reach and influence in our target market. Collaborate with industry leaders/influencers to boost brand trust.

- Offline Events: Organize and execute offline events to enhance brand visibility and community engagement.

- Content Distribution: Work closely with content teams to ensure content reaches the target audience.

- Lead Magnets: Create and distribute valuable tools like templates and calculators.

- Community: Build & nurture a close-knit community of potential/existing customers.

- Podcasts: Conceptualize and launch a podcast to establish thought leadership and industry expertise.