Growth Marketer - SaaS

GROWTH MARKETER {CHENNAI}

Who You Are?

- In your role as Growth Marketer,

- You will be a data-driven marketer responsible for creating and executing a demand generation strategy that supports the growth goals of Paperflite

- You will be responsible for creating, implementing, and optimizing multi-channel marketing campaigns to drive demand generation efforts.

- You will drive the product-led growth (PLG) strategy in marketing, drive cross- functional alignment and planning framework development to design, executive, and analyze campaigns to optimize experiences, increase conversion, and product engagement.

Why would this be a good opportunity for you?

Career Growth: As a core member of the marketing team, you can fast track your career to lead the function that promotes based on your contribution and not on your years of experience.

Compensation: An attractive package that includes both an industry-leading salary component and ESOPs.

Culture: A flat non-hierarchical culture that puts the values, trust, and care at the center of every interaction.

Fun: A team that is closely knit and knows how to have fun and celebrate work. Extra points if you are a pet lover. We have two dogs and a cat which will lick you to glory.

What We're Looking For?

- To be successful in this role, you should have previous experience planning and executing demand programs to optimize our product-led acquisition, onboarding, and retention. The ideal candidate has a growth mindset and a genuine interest in SaaS and cutting-edge technology. He/she will work closely with the marketing lead and sales team to grow paid and organic marketing efforts to grow the sales pipeline.

- Analytical skills will be critical in monitoring and reporting on the success of marketing efforts.

RESPONSIBILITIES:-

- Create and manage campaigns including monitoring results of digital activities, evaluation of performance, and corrective actions if needed to optimize

- Lead conversion: High probability of conversion

- Responsible for online conversion from acquisition to trial to paid customer

- Take a full-funnel view to testing/learning / optimizing lead generation messages and materials to ensure an understanding of the best ways to market and sell to each buyer persona

- Align growth strategy with our inbound and outbound marketing programs - focusing on decreasing customer acquisition costs and increasing acquisition, retention, and expansion of our business.

- Measure all lead generation campaigns to drive qualified leads into the pipeline

- Monitor digital development and trends to make sure our business utilizes new opportunities in the best way.

Requirements:

- Current with paid search, SEO, and inbound marketing, best practices, and associated resources

- Highly creative with the ability to innovate new ways to generate interest and excitement among targeted audiences

- Demonstrated experience with digital campaign design and execution. A genuine passion for thoughtful and engaging campaign design and a focus on end-to-end execution

- Self-motivated, contributor of ideas, the user of good judgment, positive energy, willingness to help others

- Passionate about the ability to scale and work at an innovative, and rapidly growing company

- Easily adapts and creates proactive change

- Strong problem-solving skills

- Superior communication, writing, and presentation skills

- Understanding of marketing functions in a B2B environment (i.e. field marketing, digital marketing, etc.)

Qualifications:

- At least 1-year of experience in a SaaS organization following a PLG business model

- At least 2 years of experience with a broad array of marketing channels, including SEO and Paid Social, Email Marketing, and Content Marketing

- At least 2 years of experience managing PPC campaigns/strategies-

- Experience in Lead/Demand & Growth Generation.

- Copywriter Experience.

Location - Chennai

Experience - 2 + years

Key Responsibilities: Experience in SEO, Inbound Marketing, Digital Campaign Design & Execution.

Key Skills: Good Communication skills - Both verbal & written

Background: SAAS or Product based