Growth Manager - Startup

Looking for people who have seen a 0-1 journey with a startup for a series C startup.

Key Responsibilities :

Omnichannel Strategy :

- Develop a holistic omnichannel growth strategy that integrates both online and offline channels to create a unified brand experience.

- Identify and prioritize opportunities for growth across various touchpoints, considering regional nuances.

User-Centric Campaigns :

- Design and lead user-focused campaigns, considering localized use cases and consumer behaviours.

- Craft marketing initiatives that resonate with specific customer cohorts in different regions.

Offline Channel Optimization :

- Lead initiatives to enhance brand visibility and market reach through offline channels across India.

- Collaborate with cross-functional teams to ensure a seamless transition from online engagement to offline experiences.

Online-to-Offline Synergy :

- Collaborate closely with the tech team to drive strategic initiatives that seamlessly connect online and offline interactions.

- Identify innovative ways to leverage our online platforms to drive foot traffic and transactions in offline stores.

Data-Driven Growth :

- Utilize data insights to identify customer acquisition opportunities and optimize campaigns across both online and offline channels.

- Monitor performance metrics and adapt strategies for continuous improvement.

Localized Initiatives :

- Leverage your understanding of regional and local dynamics to tailor initiatives that resonate with diverse audiences.

- Implement activations that align with cultural preferences and trends.

Cross-Functional Leadership :

- Collaborate extensively with cross-functional teams, including Marketing, Tech, Operations, and Sales, to ensure alignment and execution of omnichannel strategies.

Qualifications and Requirements :

- Proven track record of successful omnichannel growth strategies in a dynamic market.

- Strong analytical skills to derive actionable insights from data and drive informed decision-making.

- Experience in leading omnichannel initiatives that leverage technology to enhance offline business.

- Excellent communication and negotiation skills for fostering partnerships and inter-team collaboration.

- Strategic mindset with the ability to align localized initiatives with overarching business goals.

- In-depth knowledge of Indian market trends, regional consumer behaviours, and cultural dynamics.