Growth Manager - D2C

Job Title : D2C Growth Manager

Location : Bangalore

Company : Pankajakasthuri Herbals India Private Limited

About Pankajakasthuri : Pankajakasthuri is a 35 years old Ayurveda brand committed to delivering authentic and effective Ayurvedic products to enhance health and wellness. Pankajakasthuri has a strong offline retail presence across India, now seeking to expand the footprint in digital space.

Job Overview : We are seeking a dynamic and strategic D2C Growth Manager to drive our direct-to-consumer (D2C) initiatives. The ideal candidate will have a deep understanding of e-commerce, digital marketing, and growth strategies. They will be responsible for increasing online sales, enhancing customer engagement, and building a robust digital presence for Pankajakasthuri. This position is based in Bangalore and requires working from our office.

We are a lean team and this role requires a quick execution, experimentation mentality fit for a startup. We expect the person to deliver results as listed in key responsibilities from Day 1.

Key Responsibilities :

1. Strategic Planning:

- Develop and execute D2C growth strategies to achieve revenue and customer acquisition goals.

- Identify new opportunities for growth and market expansion.

- Liaison with external agencies for planning and execution.

2. E-commerce Management:

- Oversee the Pankajakasthuri online store, ensuring a seamless user experience.

- Manage product listings, pricing strategies, and inventory.

- Optimize the website for conversion rate and user experience improvements.

3. Digital Marketing:

- Plan and execute digital marketing campaigns across various channels, including social media, email, SEO, SEM, and affiliate marketing.

- Work closely with digital marketing agencies to drive execution.

- Analyze and report on campaign performance, making data-driven decisions to optimize ROI.

- Collaborate with the content team to create engaging and relevant content for online platforms.

- Plan and execute CRM initiatives

4. Customer Acquisition & Retention:

- Develop and implement customer acquisition strategies to drive traffic and sales.

- Create and manage loyalty programs, referral programs, and other retention strategies.

- Conduct customer research and analyze behavior to improve the customer journey and increase retention.

5. Analytics & Reporting:

- Utilize analytics tools to monitor key performance indicators (KPIs) and derive actionable insights.

- Prepare regular reports on sales performance, customer insights, and campaign effectiveness.

- Use data to forecast trends and inform strategic decisions.

6. Partnerships:

- Identify latest trends and new channels and tie-ups to improve performance of D2C website.

Qualifications:

- Bachelor's (preferably BE) or a Master's degree (preferable MBA)

- Proven experience of atleast 3 to 4 years in a D2C growth role, preferably within the health and wellness, Ayurveda or FMCG sectors.

- Strong understanding of e-commerce platforms, digital marketing, and growth hacking techniques.

- Proficient in using analytics tools (Google Analytics, Shopify, etc.) and reporting tools like Excel.

- Excellent communication, analytical, and project management skills.

- Passion for Ayurveda and holistic wellness is a plus.

Why Join Us:

- Be part of a respected and rapidly growing Ayurveda brand.

- Opportunity to shape the future of our D2C strategy.

- Collaborative and inclusive work environment.

- Competitive salary and benefits package.