Growth Manager - D2C

Growth Market Role - D2C

Responsibilities:

- Develop and implement data-driven growth strategies to drive customer acquisition, conversion, and retention for our Direct-to-Consumer (D2C) business

- Lead the planning, execution, and optimization of digital marketing campaigns across multiple channels, including paid media, SEO, email marketing, social media, and influencer marketing, to achieve revenue and ROI targets.

- Conduct in-depth analysis of customer journey, conversion funnels, and user behavior to identify opportunities for optimization and growth

- Collaborate with cross-functional teams, including product, marketing, sales, and operations, to align growth initiatives with overall business objectives and product roadmap

- Implement and manage performance tracking and reporting systems to monitor key metrics, analyze campaign performance, and provide actionable insights to drive continuous improvement.

- Lead A/B testing and experimentation initiatives to optimize landing pages, messaging, offers, and customer experiences to maximize conversion rates and revenue.

- Stay updated on industry trends, best practices, and emerging technologies in D2C marketing and e-commerce, and incorporate new strategies and tactics to drive innovation and competitive advantage.

- Identify and prioritize growth opportunities, including new market segments, product offerings, partnerships, and distribution channels, to expand the reach and impact of our D2C business.

- Develop and maintain relationships with external partners, agencies, and influencers to drive collaboration and leverage resources for growth initiatives.

- Lead and mentor a team of growth marketing professionals, providing guidance, coaching, and support to enhance skills, knowledge, and performance.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred)

- Minimum of 7-10 years of experience in growth marketing or direct-to-consumer (D2C) roles, preferably in consumer brands or e-commerce businesses.

- Strong expertise in digital marketing tactics and technologies, including SEM, SEO, social media advertising, display advertising, email marketing, and affiliate marketing.

- Proven experience in planning, executing, and optimizing digital marketing campaigns to achieve KPIs and ROI targets.

- Excellent analytical skills, with the ability to analyze data, identify trends, and derive actionable insights to optimize campaign performance and drive business results.

- Strong leadership and management abilities, with experience leading and mentoring cross-functional teams in a fast-paced and dynamic environment.

- Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders at all levels of the organization.

- Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation platforms.

- Strategic thinking and problem-solving abilities, with the ability to develop innovative strategies and solutions to overcome challenges and capitalize on opportunities in the performance marketing landscape.