Growth Head/Manager - Product Management - EdTech

Manager Growth / Growth Head - Product Management

Total experience : 8 and above

Background : Btech/ Mtech/ Product Manager or product management experience must. We are not looking for people from a marketing / sales background.

Offer : 30-35L

Target companies : Product (D2C) startup (series A, B,C, D ) companies only.

Industry : Retail, Edutech, Travel, Cosmetics, Logistic

Location : Mumbai/ Bangalore (work from home now, but later relocation necessary)

The Role :

- Own top-of-the-funnel optimization (acquisition, engagement, and re-engagement)

- Drive strategy and execution of digital marketing campaigns to deliver business results

- Work with Marketing to optimize online channels performance including Google Ads, Facebook Ads and ad networks to improve acquisition efficiency, user lifespan and lifetime value

- Develop full-funnel plans including media mix, audience segmentation, landing page design and A/B testing

- Master the nuances and usages of different data sources including Google Analytics, WebEngage and internal data sources. And work with data team to enable in-depth marketing analytics

- Analyze marketing funnel to identify pain points and improve overall effectiveness

- Work across teams to enhance conversion tracking, attribution model and marketing analytics capabilities

Requirements :

- Minimum 6 years in performance marketing / growth with custom strategies on multi-lingual / multi-geo; entertainment / media / tech industry experience is a plus

- Knowledgeable in app advertising including regional media landscape, event tracking and fraud

- Relevant experience from working in a high-growth company with sizable media budget

- Result driven, with excellent interpersonal skills on how to collaborate with local teams to achieve business results

- Problem solver with a growth mindset

- Proficiency in Google Analytics, Google Tag Manager, WebEngage, Appsflyer or equivalent tools

- Proficiency in one or more Conversion Rate Optimization (CRO) tools

- Experiences with marketing automation tools and workflow automation tools is a plus

- Knowledge or experiences in Tableau, Python and SQL is a plus

- Good communication skills, with excellent command of both spoken and written English