Posted By
Posted in
Sales & Marketing
Job Code
815271
FIRM:
Well funded ed tech start up
LOCATION:
Gurgaon
Responsibilities
- Drive initiatives aimed at increasing repeat rate, retention and re-engagement
- Create customer journeys and manager user lifecycle across all segment of users (new, active, dormant)
- Own all channels of communication with customers including Email Marketing, SMS and Push notification
- Interact with product and tech team to implement the growth charter and product roadmap pertaining to growth and retention
Skills & Qualifications
- Strong analytical skills with orientation to solve problems
- Strategizing, measuring and improving drip Marketing campaigns to increase user LTV and retention.
- Experience in Marketing Automation tools and CRM like CleverTap,Netcore,Moengage etc.
- Experience in creating creative campaigns and understanding of customer journeys in B2C product.
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Posted By
Posted in
Sales & Marketing
Job Code
815271