Growth Hacker
Job Description:
- To create collateral for B2B marketing activities and manage all digital marketing initiatives.
- Manage content on the company website, social media pages, landing pages, and business listings and execute regular optimizations
- Research and write engaging content for all our communication channels including, but not limited to newsletters, email campaigns, website, blog, LinkedIn, Twitter, etc
- Align and maintain social media activity as per marketing and branding objectives
- Keep a track of all incoming leads through lead forms, CRM, and Google Business Pages, and come up with new strategies to boost lead global lead generation
- Run outbound marketing campaigns for the company and client projects.
- Coordinate with project teams to get the necessary input, and conduct 1-on-1 sessions to get the necessary details for case studies and other content.
Desired Skills and Experience:- Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar
- Content Marketing: Should be able to create high-quality blogs, articles, presentations, and other marketing materials.
- Should be creative, original, and can conduct high-quality secondary research
- Social media management: Planning and creating relevant content for multiple social media channels
- SEO: Should be able to use SEO techniques for optimization of business pages and website
- Outbound marketing: Should have experience with running email marketing campaigns for global lead generation
- Ability to work independently without micromanagement within stipulated timeframes
- Should have a working knowledge of WordPress, Google Analytics, Google My Business, Google Search Console, Hubspot, MS Word, MS Powerpoint, Outlook
- Having knowledge of HTML, Javascript, and CSS would be a plus.