Growth/Category Manager

Roles & Responsibility

(i). Growth: Work with marketing, promo and creative teams to acquire users at target costs and retain the users. Work with creative teams to test and scale marketing campaigns across different target segments.

(ii). Category: Work with content, commission, licensing and creation to teams to maintain show launches and track their performance. Work with creative teams to test different shows before launch.

(iii). Program: Work with product, technology teams across initiatives such as scale up, retention, generative AI, new marketing channels R&D, new show genres R&D, etc.

(b). Work with the creative teams to deep dive and analyse creatives performance, deep root case analysis and problem solving for the issues faced.

(c). Keen eye with details daily about shows, marketing campaigns, budgets, actuals vs plan, etc with strong data-based problem solving