- Should understand performance marketing (online marketing - spends - Customer Acquisition Cost etc. and its ROI). Should be passionate about fitness. - The chosen candidate will engage in Digital Marketing Strategy for the company. Areas of focus will include overall Digital Content Management, Keyword Research, Search Engine Optimization (SEO), analyzing Web Analytics, and all Social Media Strategies &amp; Online Outreach Programs. - Optimize marketing automation and lead nurturing processes through Email &amp; Mobile Based Marketing. - Engage in advertising on various Digital Platforms directly as well as through coordination with Digital Advertising Agency / Partners. - Deep understanding of SEO/SEM/SMM, social and viral mechanics - Comfortable with GA and web marketing technologies such as Localytics, Optimizely, AppsFlyer, AppVirality, KissMetrics, ClickTale etc - Should have team handling capabilities as well as should be hands on across across gamut of marketing activities (SEO/ SEM/ PPC/ Google Adwords/ Display/ Social Media marketing/ Viral marketing/ ATL/ BTL/ Activation/ Brand marketing etc.) - Using all available platforms to drive lead gen - Ability to produce results with frugal budget - Deep understanding and hands-on experience with SEO/SEM/SMM, social and viral mechanics. - Ideating, Planning and experimenting growth hacks. - Owning the outbound marketing programs (Offline+ Online) at each life cycle stage, making continuous improvements based on performance, trends, and insights - Conceptualizing, building, executing and analyzing adoption and engagement marketing programs across all outbound marketing channels - Increasing brand awareness by developing and iterating on customer segmentation and designing innovative marketing tactics - Understanding the end-to-end life cycle funnel and attribution metrics to shape marketing and messaging - Defining event calendar for each business unit and integrating the same with all traffic channels like Social Media, Display/Text Ads, and online campaigns - Identifying SEO optimization opportunities such as creation of new nodes, content optimization and backlinking to increase Free Search Traffic for the company - Partnering with product and technology teams to build a roadmap and executing projects that lead to increased engagement from active customers as well as lapsed customers - Responsible for Marketing Analytics (India) - Custodian of Marketing budget (India) - Improvement of the company's marketing plan - Overseeing market research and analysis of the competition - Overseeing the CRM process. - Developing new and enhancing existing business relationships Profile: - You will need to have proven experience in formulating and implementing brand marketing via SEO, website analytics, social media, pay-per-click, ad revenue strategies, publishing and offline communication. Also required to have extensive experience in understanding customer preferences. - MBA degree having 7-14 years of experience in online marketing, marketing communications, product management, and/or consumer products and services - Marketing team magnet with hands on experience across gamut of marketing activities like Marketing Budgeting, Brand marketing etc. - Proven track-record of managing and delivering life cycle programs, identifying customer actions and conversions for each stage and achieving those KPIs - Stellar problem solving and issue resolution skills with the ability to work effectively in a deadline-driven work environment - Ability to multitask while maintaining quality and attention to detail - Excellent communication (verbal and written) and collaboration skills and present high quality documents to leadership - Strong analytical and quantitative skills including the ability to use customer research, hard data, and metrics to back up intuition and assess the efficacy of marketing programs - Work references will be needed. Skills: CMO: You will possess good operational knowledge of Google Analytics and other website analytical applications. You will have social media, pay-per click, SEO/copywriting, communication, publishing, banner and video ad marketing skills. Required to have extensive network in offline retail (connections with large 5 agencies for print, TV, radio etc.). You will be passionate, self-motivated, hard worker, eager to succeed, flexible, a problem-solver and team player. - Skilled at forming new partnerships. - Entrepreneurial, creative, resourceful and goal-oriented. - Relevant experience working in a senior level in marketing in a fast-paced environment, start-up and E-commerce experience is ideal. - Track record in marketing successful mobile products or online shopping. Primary responsibilities would include : - Ideate, Plan, Develop, Experiment and Iterate growth hacks. - Use Facebook, Twitter, Quora, Yahoo Answers, Slideshare, Youtube, Pinterest and other social platforms to drive traffic. - Collaborate with marketing, product, sales and customer experience teams to identify key areas for growth - Conduct online marketing campaigns and maintain online presence - Propose creative new approaches to capture existing demand and accelerate customer acquisition - Define and relentlessly test these initiatives within the product and across multiple channels from social to SEO to paid media - Measure, optimize and report growth efforts and success to the team -Stay up-to-date with the latest changes and trends in digital marketing What we need in you : - Deep understanding of SEO/SEM/SMM, social and viral mechanics - Comfortable with GA and web marketing technologies such as Localytics, Optimizely, AppsFlyer, AppVirality, KissMetrics, ClickTale etc - Prior hands-on experience in SEM/ SEO/ PPC/ Affiliate marketing/ viral marketing/ guerrilla marketing/ social media marketing/ display/ offline marketing/ google analytics/ marketing analytics - SAS etc in e-commerce setups. - Communication and marketing management skills. - Critical thinking ability for high level planning, analyzing and problem solving. - Thrive within an entrepreneurial culture and ideally have previously guided a start-up through the growth curve. - Tracking and reporting - Visual Merchandising : Sorting of complete website based on real time data feed. - Increasing the user base by means of privileges and subscription schemes. - Out of the box thinker. Keen aesthetic sense. Flexibility to take on new roles within the marketing team. An enterprising approach to work and problem-solving

Mumbai

Growth Architect - Digital Marketing - Wellness/Healthcare 

Growth Architect - Digital Marketing - Wellness/Healthcare  ,Job Description for Growth Architect - Digital Marketing - Wellness/Healthcare  in V-Konnect Associates in  Mumbai for (7-14) years of experience. Apply Now!

Job Description for Growth Architect - Digital Marketing - Wellness/Healthcare  in V-Konnect Associates in  Mumbai for (7-14) years of experience. Apply Now!