GroupM - Marketing Manager

Marketing Manager

About mConsult:

mConsult is the Marketing & Branding Strategy Consultancy of GroupM.

GroupM is India as well as world's leading media investment co. and is part of the WPP group.

We at mConsult bring to our clients the combined expertise of Marketing, Branding, Strategy, Insights and research. We work like an outsourced marketing department for our clients and are a marketing & branding consultancy.

Our work areas are include the total gamut of marketing which includes Marketing Strategy, Brand Architecture, Brand Positioning, Brand Strategy, New Product Launches, New Product Development, Market Estimation & Sizing, Market Entry Strategy, Consumer Insights & Understanding, Brand Valuation, Segmentation, Media Marketing Strategy, Media Consultancy, Operational Marketing Assistance etc.

Our commitment to innovation is driven by in-depth consumer understanding backed by research & data with stringent validation.

Designation; Marketing Manager, mConsult GroupM (Media Consulting)

Basic Profile (Qualifications Desired / Age) :

- MBA. Media planning experience on big spenders. Client facing role - exp in interacting with brand manager/media manager

Location: Bangalore

No of Yrs of Work Experience: 7-9 Yrs

Key Resposibilities (Job Specifications):

To provide solutions to clients' (media owners : Channels/publications) marketing problems.

- Market entry strategies for players entering new markets /medium.

- Pricing / rate card development

- Differentiating media brands to viewers/readers/advertisers

- Ad sales data support & training

- Business planning inputs : categories/TGs/markets to focus

Arrive at actionable solutions using secondary data analysis (IRS/TAM/TGI/Metis etc) by drawing upon media planning experience. Collating knowledge from different groupm agencies. Commissioning primary research as required

Critical Competencies / Preferred Skills:

- TV/Print Media planning experience , Media software (TAM/TGI/IRS/MAP) expertise, Good Analytical/communication skill

Kindly send your CV' to Pranoti.Munge@groupm.com or Thomas.Mathew@groupm.com