GroupM - Associate Director - CDT

Role: Associate Director - CDT

Reporting of the role

- This role reports to the Delivery Lead, GroupM Nexus

Overview of the Job;

- Get to work in a truly integrated team handling 360 aspects for a brand

- Will work closely with the leading publishers such as Google & Facebook

- Will be exposed to Programmatic

- Understood the complete biddable media scenario on client's business, e.g.Search, Facebook, etc.

- Handled day to day tasks / requirement effectively

- Optimized implementation in all biddable media platforms

- Recommended and implemented best practice

- Explored and executed an innovation in one of the biddable media platforms

- Exceed client expectations in terms of biddable media implementation

- Analyze, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.

- Communicate with internal stake holders on project development, timelines, and results.

- Work closely with the other team members to meet goals.

- Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available

- Client communication, prioritizing work for the team and ensuring the recommendations and optimization on the account is designed to meet client KPIs

- Stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.

- Expertise in Google analytics

- Through understanding of Google AdWords

- Understanding of Bid Management Tools

- Number Crunching

- Understanding of Programmatic