Group/Sr/Brand Manager - FMCG

Strategy Formulation and Planning :-

- Participating in setting up of brand strategy in alignment of overall business goals. Preparing and executing launch plans.

- Constructing and implementing long term sales and marketing plans and short term plan for sales team for execution.

- Developing and executing Brand Activation Activities which included National and local promotional activities in Malls/Multiplex.

- Developing suitable merchandising and consumer promotion strategy for the brand.

- Customised product sampling and select Key customer engagements through Malls/Magazines

Driving New Product Development Line :-

- Understanding market dynamics, consumer insights, competition and their product offerings.

- Understanding brand architecture and developing a pipeline of new products and product enhancements to meet existing and anticipated consumer needs.

Achievements

- Developed a complete portfolio for encompassing the needs of various demographic segments.

Product & Packaging, Ideation and Development :-

- Consumer insight generation.

- Conceptualising and researching new ideas and their objective evaluation.

- Working with Creative Agency for design, development and finalising the packaging of the product.

From : FMCG , Food , Beverages , Personal Care

Batch Passout : 2006 / 2007 / 2008 / 2009 -- Only Preferred

Interested candidates can apply at -- narayan.panindia@gmail.com

Narayan Iyer ( 09819147645 )
Pan India Recruiters
Mumbai