Group Product Manager - Pharma

Job description for Group Product Manager

Qualification: B.Pharma & MBA in Marketing

- Prepare marketing strategy for the assigned group of products

- Ensure that the operational marketing plan is in line with overall marketing plan and prioritise to achieve the sales targets

- Prepare marketing collaterals for the branding of the new product & prepare plan, budget and executing the launch of the products in coordination with internal team, sales team and marketing team.

- Identify target audiences, plan marketing activities to achieve volume estimations, review products and execute promotions to ensure product movements.

- Liaise closely with field force to access the response to and suitability of current promotional material

- Carry out field visits to ensure implementation of marketing strategy

- Evaluate customer feedback and need-gap analysis for the product improvement

- Analysis, review and study competitor intelligence reports / findings and industry trends

- Provide overall directions to develop new markets and strengthen the existing ones in coordination with sales team

- Monitor sales trends and product movement analysis

- Analyze business potential, support the conceptualization and execution of strategies to drive sales, monitor competitor activities and devise effective counter measures.

- Achievement of objectives (sales target, market share,...) for the group of products

- Manage Product group image & reputation, ensure maximum brand visibility and capture optimum market share

- Ensuring successful participation in national and international tradeshows, exhibitions & organizing events like CMEs, seminars etc..