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Group Product Manager - OTC - Pharma

caution
5 - 12 Years.Mumbai
Posted 8 months ago
Posted 8 months ago

We are looking for a Group Product Manager- OTC for a Global Pharmaceutical MNC in Mumbai

Responsibilities:

- Manage brand responsibilities independently for assigned brands within the strategic brand portfolio.

- Achieve key performance indicators including top-line growth, market share, and profitability targets for allocated brands.

- Collaborate with creative agencies to develop distinctive and impactful brand campaigns.

- Deliver high-quality and timely campaign materials and activities to the field team.

- Conduct regular analysis of market conditions and sales forecasts.

- Track return on investment (ROI) of brand strategies and monitor competitor activities.

- Conduct research as needed for brand development (e.g., customer behavior, perception-attribute mapping) and create strategies based on findings. Perform feasibility analysis and market research for potential new opportunities.

- Create and implement the Annual Operating Plan for the brand portfolio.

- Perform fieldwork to gather insights and support strategic decision-making.

- Collaborate with sales teams and cross-functional partners to gain buy-in and ensure effective execution of strategies.

- Engage with the sales team through various meetings to drive enthusiasm and motivation.

- Coordinate with other departments such as medical, training, promotions, supply chain, and finance.

- Lead divisional initiatives with significant impact on business performance.

- Mentor new brand managers and guide management trainees within the team.

Education:

- Bachelor's degree in Science or Pharmacy.

- MBA or PGDM in Sales and Marketing.

Experience:

- At least 5 years of pharmaceutical brand management experience, preferably in a multinational corporation, with roles such as Brand Manager or Senior Brand Manager.

- Preferably, additional sales experience.

- Experience in managing key accounts and engaging with key opinion leaders.

- Exposure to new product launches.

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