We Are Looking For People Who Have Experience In Working With Fmcg Brands  Our client is a pioneer in the lubricants market in India and other parts of the world. It markets a wide range of products/services for the automotive business including Lubricants, Car Care, Automotive Filters, Lubrication systems, 2 wheeler Batteries, etc.  The brand is available in over 100 countries and is into manufacturing and marketing an extensive range of over 400 performance lubricants and associated products for all market segments.   The Indian operations of the client are the largest operations in South East Asia.  Key Responsibilities :  - Develop, validate, deliver and evaluate product mix, packaging requirements, communication channels, Media & PR activities and ground activation to support ATL.  - Drive geography & SKU mix strategy for sustainable growth.  - Generate alternate consumer promotion concepts.  - Gather competitive information on pricing including margins and schemes, etc  - Analyze and project category growth rate; plan the activities to be undertaken to budget for brand growth  - Work with media team to explore various innovative and cost effective communication platforms, including digital, to plan effective media strategy.   - Liaise with trade marketing teams to conceptualize multiple local plans to increase the brand salience and visibility.  - Initiate research for concept testing, post-launch, creative recall and product efficacy to develop consumer segment specific initiatives.  Skills / Experience Required :  - Atleast 10-12 years of post MBA experience. Must have had 3 - 4 years of sales / channel marketing experience and 2-3 years of brand marketing experience  - Knowledge and experience of Market Research methodologies, consumer insight generation tools, brand health metrics, product and packaging development cycles, understanding of financial & distribution metrics and levers to drive improvement.  - Ability to drive, evaluate and optimize ATL and BTL spends.  Education : MBA from a well-known institute

Mumbai

Group Product Manager - Lubricant 

Group Product Manager - Lubricant  ,Job Description for Group Product Manager - Lubricant  in Leading Manpower Placement Firm in  Mumbai for (9-12) years of experience. Apply Now!

Job Description for Group Product Manager - Lubricant  in Leading Manpower Placement Firm in  Mumbai for (9-12) years of experience. Apply Now!