Group Product Manager - FMCG

Company: Leading FMCG MNC

Position: Group Product Manager (Multiple Positions)

Job Location: Bangalore

Experience: 5 - 15 Years

Job purpose:

To take care of all aspects of the brand performance, plan and organize the implementation of the brand strategy to ensure the development of the brand.

Key responsibilities:

- Implementation of Brand Plans

- Monitoring the performance of the brand in the marketplace

- To constantly monitor the performance of brands in the market by monitoring market share, competition activity, through active interaction with Regional/Branch Sales team

- To obtain the first-hand feel of the brand performance in all focus markets through trade visits and interaction with trade and consumers

- Initiate consumer research wherever necessary to obtain consumer insights as an input to brand strategy.

- Brand equity building: Develop the communication strategy for brands when necessary, develop agency briefs and coordinate with an agency on developing communication for various brands.

- Initiate pack change when necessary, writing the creative brief, coordinating with the design agency, ensure label pre-test, manufacture liaison and label roll out.

- To constantly evolve ways to increase market share for each brand - assess the performance of such activity

Garima Kumari