Group Product Manager - FMCG

Group product manager - FMCG- 2015-2016-2017

Company: FMCG

Designation: GPM

Location: Mumbai

Batch: 2015-2016-2017

- Incumbent will be responsible for devising & implementing the country-brand strategy in existing/new markets

- Identify relevant consumer insights for core brands and plan the communication strategy for the brand

- Establish & execute all digital marketing strategy for core and new brands across cluster of international markets

- Responsible for growth and profitability of the Brand.

- Responsible for managing brand budgets and net contributions for cluster

- Responsible for Brand building & Activation of identified brands for respective countries

- Lead communication development on respective brand's for identified countries

- Media planning & execution of ATL & BTL for the brand

- Develop & Execute Marketing programs - working with agencies across multiple countries and cross functional teams

- Responsible for New Product Development for respective markets

- Coordination with internal / external stakeholders for new product development

- Benchmark competition pricing / branding and maintain repository of all data