We have opportunity Indian Bank having presence at Global level.
Basic Requirement in Applicant :
- Candidate should be MBA with experience in product marketing of payment products (Credit cards, Debit card etc)
- Experience in digital marketing or handling mobile app products
- Team management experience
Profile :
- Identify key areas of growing consumer spends and engagement on Bank Credit Cards
- Creating the annual customer engagement calendar and managing budgets for the same
- Analysis of consumer spends data to identify behavioral patterns and creating campaigns which help build spends on a particular pattern
- Developing communication campaigns through new age media (Social Media, Mobile Applications, etc) for customer engagement
- Identification of portfolio level interventions through analytics and executing the same using different mediums for required results
- Managing relationships with internal and external stake holders - Analytics, Campaigns, Alliances, Agencies, Merchants, network partners, etc
- Understanding important portfolio parameters to be in line with business goals
- Hands on approach for analytics for in-depth understanding of portfolio and campaign execution
- Identifying new technology initiatives and coordinating with Tech team for development of solutions which address better customer engagement or increases business profitability
- Industry and Competition tracking to building stronger proposition for Bank Credit Cards Customers
Arjun S
Tel:022-90290-88025.
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