- Lead complete communication delivery and prepare and roll out region wise annual marketing and communications calendar
- Develop annual brand plans and deploy ATL spends efficiently
- Plan and execute BTL communication and brand related PR
- Assist in conceptualizing and executing events for customer engagement
- Work closely with the CMO on strategy projects involving the brand
- Lead a team that is responsible to for media and communications
- Played a key role in conceptualization and execution of branded properties
- Commission brand and advertising research from time to time, to elicit consumer insights
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