Group Head - Social Media - Media Firm

Key Functional Areas of Responsibility :

- Perform daily account management on Facebook and Twitter for a variety of clients.

- Strategize, execute and optimize client marketing campaigns on Facebook and/or Twitter to accomplish desired goals

- Provide creative copy suggestions and graphical ad templates.

- Monitor and maintain bids, account daily and monthly budget caps, impression share, and other important account metrics.

- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Maintain high level of client servicing by sending timely performance update with daily reports, post campaign analysis (case-study) with recommendations to be shared with the Sales/Client

- Ensure 100% campaign deliveries

- Keep pace with Facebook and Twitter industry trends and developments.

- Initiate documentation on trends, learning's & performance of the campaigns (Industry-wise) on regular basis and sharing the same with Internal Team

- Communicate with team and management on project development, timelines, and results.

- Work closely with the other team members to meet client goals.

Professional Competencies :

- Passion for advertising and digital marketing.

- Outstanding ability to think creatively, and identify and resolve problems.

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

- Ability to clearly and effectively articulate thoughts and points

- Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.

- High levels of integrity, autonomy, and self-motivation.

- Excellent analytical, organizational, project management and time management skills.

Professional Skills & Qualifications :

- 3-5- experience in managing Facebook and Twitter

- Proficiency in MS Excel, PowerPoint, and Word.

- Proficiency in managing moderate to large scale social accounts in a variety of different business verticals.

Salary offered: 7 - 9 LPA