Group Head - Media Planning - FMCG

- Develop Media Strategy for the brand in conjunction with the Main Account Lead to meet Media Plan KPIs

- Create Optimised Media plans and schedules for all brands assigned

- Monitor Competition for brands assigned and present learning and insights to client

- Interact with the client on regular basis for plans and revenue requirements.

- Maintain Cost Control on all Plans.

- Do Post Evaluations of a plan and recommend changes if felt required

- Hands-on with BARC, IRS, MAP, TGI, RAM. Knowledge of Reach/GRP/Schedule Optimiser,

- Have handled FMCG brands