Posted By
Posted in
Sales & Marketing
Job Code
406593
Responsible for understanding client's marketing objectives/goals and agency deliverable
- Should have the capability to design integrated 360 degree campaigns
- Should be enthusiast in data mining to arrive at media platform and innovations
- Will spearhead all the key businesses of the company
- Consumer profiling based on habits & behavior, identify target audience, competitor tracking, analysis & market prioritization.
- Planning, Buying & Executing brand campaigns, monitoring campaign's performance vis-a-vis competition.
- Monitor competitor activities & devise clients strategies to add maximum value to their media budget.
- Co-ordination with Press, TV, Radio, etc.
Skills Required :
- The candidate should have at least 5 years of media planning experience, in one of the leading media agency houses. Should have worked extensively on TV and print; handled multi media campaigns
- Good communication skills for client interface
- Should be well versed in media software's including TAM, IRS, Adex, etc
- Ideal candidate should be from Media Planning and Buying background and have experience in managing a team and P&L
- Result oriented approach and good communication skills are must
Didn’t find the job appropriate? Report this Job
Posted By
Posted in
Sales & Marketing
Job Code
406593
Download the iimjobs app to
apply for jobs anywhere, anytime
Download on
App Store
Get it on
Google Play
Scan to Download