Group Head - Digital Media Planning

- Consult / have Strategic interactions with the brand's leadership team.

- Guide brands to leverage platforms like eCommerce and deliver planned efficiencies.

- Control Strategy and Media Plan inclusive of implementation and ensure Deliveries.

- Liaise with Regional teams for plan integrations and discussions.

- Evaluate Media deals - Negotiations across media.

- Presentations - annual plans, monthly plans, post campaign reports.

- P/L responsibility and revenue generation w.r.t client accounts

- Understanding of the Digital buying and planning process and align initiatives.

- Muliti-brand, Multi-product handling. Demonstrate 360 thinking beyond digital.

Desired Skills and Experience:

The candidate should be able to strategically guide plans across all digital media and be able to handle relevant back end responsibility like planning, operations and billing with the team.

- He/She should be savvy with media planning concepts, softwares and databases.

- Use Software's like Comscore, Neilsen Adrelevance, Vizisense.

- Understand basic Media concepts - CPM, CPC, CPL, Search, Social, Mobile & other Display advertising models.

- Understand the link of Digital Media plan to Brand campaign objectives

- Knowledge of Digital Trends like E-commerce and guiding brands to leverage platforms and deliver efficiency.

Desired Skills:

- Eye for detail and Speed of delivery.

- Extremely Good Presentation skills.

- Good Communication Skills - written and oral.

- Good Analytical Skills and Data Driven.

- Team Leadership and Management.