Posted By
Posted in
Sales & Marketing
Job Code
1443991
Leadership and Management:
- Lead and mentor the influencer marketing team to achieve their goals and grow professionally.
- Oversee the development and execution of influencer marketing campaigns from concept to completion.
- Ensure the team stays up-to-date with industry trends and best practices.
Strategy Development:
- Develop comprehensive influencer marketing strategies that align with client goals and objectives.
- Identify and engage with top influencers across various platforms to build long-term relationships.
- Collaborate with the content and creative teams to ensure campaigns are cohesive and on-brand.
Client Relations:
- Serve as the primary point of contact for key clients, providing strategic guidance and campaign updates.
- Conduct regular performance reviews with clients, presenting insights and recommendations for future campaigns.
- Identify opportunities for client growth and upselling additional services.
Performance Analysis:
- Monitor and analyze the performance of influencer campaigns, using data to drive decisions and optimize results.
- Prepare and present detailed reports on campaign performance, ROI, and key metrics to clients and senior management.
- Implement strategies to improve campaign effectiveness and achieve KPIs.
Business Development:
- Support the business development team in acquiring new clients and expanding the agency's portfolio.
- Represent the agency at industry events, conferences, and networking opportunities.
- Stay informed about competitors and industry developments to identify new business opportunities.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 7-10 years of experience in influencer marketing, digital marketing, or a related field.
- Proven track record of successfully leading and managing a team.
- Strong understanding of influencer marketing trends, platforms, and best practices.
- Excellent communication and presentation skills.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Ability to build and maintain strong relationships with influencers, clients, and internal teams.
- Highly organized with strong project management skills.
- Creative thinker with the ability to develop innovative marketing strategies.
- Experience working in an agency environment is preferred.
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Posted By
Posted in
Sales & Marketing
Job Code
1443991