Group Brand Manager - Food/Consumer Industry

Company: FMCG [1800 Cr]

Designation: Group Brand manager-[1800 CR]

Reporting to CMO

Team of 2-3 people

CTC budget:50 LPA

The brand manager spearheads the creation and execution of marketing and communication tasks of a company. As head of brand development, these professionals develop brand strategies that resonate with the target audience or customers. A brand manager doubles up as a brand specialist, who not only ensures that the product/service appeals to the customers, but also keeps an eye on the competition through competitive analysis. By understanding consumer behaviour and market trends, a brand manager effectively creates the narrative of a brand.

You might hire a brand manager to:

- Develop brand growth through the right strategies and plans for brand reputation monitoring

- Achieve long-term organisational goals through planning and implementing marketing initiatives

- Build brand awareness and propel the company towards its mission and vision

- Integrate with a team consisting of a brand director, assistant brand manager and other marketing professionals

- Lead the creative development team in the right direction which aligns with the brand ethos