Group Brand Manager - FMCG/Personal Care

Group Brand Manager - FMCG (Personal Care)

Reporting to : GM Marketing

Location : Kolkata

- Scans the business environment to explore options for revenue generation from new and existing customers.

- Drives the formulation of marketing strategy of encompassing all brands.

- Understands the strategic business requirement of the organization based on the organization growth focus and strategy.

- Strategies on new product development & reaching to new segments by continuously scanning the business environment for untapped consumer bases based on market intelligence.

- Leads and finalizes brand plans & growth avenues and their strategic fit with corporate plan.

- Assumes overall responsibility in formulation of Brand vision, brand architecture & plan for brand extension.

- Guides brand & category managers to develop these strategies into detailed marketing plans and executions.

- Ensures individual brand focus is maintained through all possible media options and co-ordinates with corporate communication to ensure alignment of branding strategy and individual brands.

- Ensures that the brand identity is leveraged by aligning the brand strategy with the brand identity.

- Takes overall responsibility for Product Conceptualization, positioning & new product development in co-ordination with R&D.

- Monitors Brand health, product performance segment wise and aligns actions to Marketing strategy.

- Co-ordinates with Market research agencies to get feedback on existing products and on their availability & brand equity.

- Co-ordinates with media agencies for effective media planning & evaluation to ensure optimal ROI on all media investments.

- Gathers relevant data continuously on pricing patterns to aid pricing decisions of all brands.

- Regularly collects and analyses competitor information through market intelligence and other sources.

- Scans the business environment on a continuous basis to identify, analyse and capture market trends and demands and provides developmental feedback for capability building targeted at catering to the market's present and future requirement.

- Develops market entry strategy for previously untapped geographies based on market intelligence.

- Evaluates marketing consultants employed on their deliverable and ensures desired results are achieved.

- Develops standardized Systems and Processes to enhance performance and remove redundancies.

- Develops Annual Plans & Budgeting for the brand and monitors the expenditure.

- Ensures Optimal pricing of products so that the top-line & bottom-line objectives of the brand group are strictly met.

- Strives to increase return on expenditure on advertisement & brand endorsement.