We have very urgent requirement for “Group Brand Manager” in a leading FMCG industry for their Personal Care Unit For Kolkata location
Please find the Job Details.
Designation - Group Brand manager
Department - Marketing
Position Reports to:- Head - Marketing
Reporties - Brand Managers
Qualification - MBA (Mandatory)
Years of exp. – Min 5-10 Years experience in FMCG & Personal Care
Role Objective-:
- Assists in developing and executing the marketing & branding strategy to improve market share and reach.
- Takes overall responsibility for managing all brands within a category. Monitors activities such as media, brand value proposition offered, brand activation, advertising concepts, pricing, packaging, and promotion.
- Ensures that brands leverage on the common market intelligence & consumer needs for the category..
- Ensures co-ordination within brands of the same category in order to ensure brand optimization.
Responsibility -:
- Monitors coordination between advertising & research agencies, consultants and the brand teams.
- Ensures that each brand identity and brand equity developed in alignment with the overall corporate brand.
- Scans the business environment to explore options for revenue generation from new and existing customers.
- Monitors coordination between R&D and brands within the category to ensure that consumer needs are distinctly met by different products without overlap of targeted usage.
- Prepares all annual plans and budget planning activities for all brands within the category. Assumes responsibility of developing all brand extension strategies, along with the marketing head.
- Develops systems across brand teams which facilitate better MIS and synergy of operations.
- Co-ordinates with departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.
- Monitors brand-wise budget vis-à-vis actual expenditure.
- Develops market entry strategy for previously untapped geographies based on market intelligence, and validate the same with Marketing Head.
- Ensures that distinct brand focus is maintained in all media activities simultaneously ensuring activities of one brand are detrimental to another.
- Ensures tracking & maintenance of optimal levels of budgets, costs & pricing with respect to the brand.
- Ensuring that the top-line & bottom-line objectives of the brand group are strictly met. Supports development of a performance driven culture among st all employees by implementing the PMS within the brand team
- Ensures adequate motivation and retention of all employees through effective leadership and grooming.
- Provides the necessary leadership and guidance to key employees and top performers through mentoring and identification of best practices to enhance performance excellence
Functional -:
- Media relations
- Marketing Strategy
- Branding
- Sales
- Advertising / Promotions
Please revert back your updated CV with mention require details which is mention below.
Total Experience-
Current CTC-
Expected CTC-
Why you interested in the current role:
Reporting to :
Reporties (direct+indirect):
Turnover handled current role (crore per annum):
Turnover handled-past role (crore per annum):
Notice Period-
Current Location-
Preferred Location-
Reason Behind Job Change-
Family background -
Children (age) -
Wife(working/housewife) -
If you are not keen for this profile then please float this requirement to your friends or colleagues who are having same experience.
Contact-
Gunjan Sharma
Mobile No-09560584448
Ach Management Consultants Pvt. Ltd.
Gurgaon (Haryana)
Email Id:-gunjan.ach@gmail.com / gunjan.sharma@achconsultants.com
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