Group Brand Manager - FMCG Marketing

We have very urgent requirement for “Group Brand Manager” in a leading FMCG industry for their Personal Care Unit For Kolkata location

Please find the Job Details.

Designation - Group Brand manager

Department - Marketing

Position Reports to:- Head - Marketing

Reporties - Brand Managers

Qualification - MBA (Mandatory)

Years of exp. – Min 5-10 Years experience in FMCG & Personal Care

Role Objective-:

- Assists in developing and executing the marketing & branding strategy to improve market share and reach.

- Takes overall responsibility for managing all brands within a category. Monitors activities such as media, brand value proposition offered, brand activation, advertising concepts, pricing, packaging, and promotion.

- Ensures that brands leverage on the common market intelligence & consumer needs for the category..

- Ensures co-ordination within brands of the same category in order to ensure brand optimization.

Responsibility -:

- Monitors coordination between advertising & research agencies, consultants and the brand teams.

- Ensures that each brand identity and brand equity developed in alignment with the overall corporate brand.

- Scans the business environment to explore options for revenue generation from new and existing customers.

- Monitors coordination between R&D and brands within the category to ensure that consumer needs are distinctly met by different products without overlap of targeted usage.

- Prepares all annual plans and budget planning activities for all brands within the category. Assumes responsibility of developing all brand extension strategies, along with the marketing head.

- Develops systems across brand teams which facilitate better MIS and synergy of operations.

- Co-ordinates with departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.

- Monitors brand-wise budget vis-à-vis actual expenditure.

- Develops market entry strategy for previously untapped geographies based on market intelligence, and validate the same with Marketing Head.

- Ensures that distinct brand focus is maintained in all media activities simultaneously ensuring activities of one brand are detrimental to another.

- Ensures tracking & maintenance of optimal levels of budgets, costs & pricing with respect to the brand.

- Ensuring that the top-line & bottom-line objectives of the brand group are strictly met. Supports development of a performance driven culture among st all employees by implementing the PMS within the brand team

- Ensures adequate motivation and retention of all employees through effective leadership and grooming.

- Provides the necessary leadership and guidance to key employees and top performers through mentoring and identification of best practices to enhance performance excellence

Functional -:

- Media relations

- Marketing Strategy

- Branding

- Sales

- Advertising / Promotions

Please revert back your updated CV with mention require details which is mention below.

Total Experience-
Current CTC-
Expected CTC-
Why you interested in the current role:
Reporting to :
Reporties (direct+indirect):
Turnover handled current role (crore per annum):
Turnover handled-past role (crore per annum):
Notice Period-
Current Location-
Preferred Location-
Reason Behind Job Change-
Family background -
Children (age) -
Wife(working/housewife) -

If you are not keen for this profile then please float this requirement to your friends or colleagues who are having same experience.

Contact-
Gunjan Sharma
Mobile No-09560584448
Ach Management Consultants Pvt. Ltd.
Gurgaon (Haryana)
Email Id:-gunjan.ach@gmail.com / gunjan.sharma@achconsultants.com