Group Brand Manager - Automobile/Consumer Durable/FMCG

Group Brand Manager

Candidate Experience from Automobile or Consumer Durable Industry only

Position description: Custodian of the brand through its lifecycle. Ensure that long term brand development is not compromised by short term business needs. Ensure consumer centric, profitable and differentiated portfolio of brands. Leads a vibrant team of highly motivated individuals focused on delivering customer delight.

Primary Responsibilities:

- Achievement of Market share of given brands

- Manage brand life cycle and plan product and brand interventions towards achievement of desired goals

- Pricing strategy, achievement of revenue targets and risk mitigation for given brands

- Manage brand health and customer feedback

- Monitor brand spends and effectiveness.

- Develop and implement effective communication strategy to establish brand voice)

- Lead and guide a team of BM's and ABM's to achieve the established brand objectives

- Closely work with various departments across the organization including NPD, design, quality and MR to give and take feedback and deliver customer voice