Group Brand Manager - Airlines/Hotels/Hospitality

Group Brand Manager- Hospitality/ Hotels/ Luxury Brands

We are currently looking to fill a Group Brand Manager position with the topmost Hospitality services Conglomerate in India. The position is to be based in Gurgaon.

Company Profile :

Our client is the topmost Hospitality services Groups of India and is an integrated and diversified group with a portfolio of strong brands and leading market shares in all product/ service categories. It employs the best talent in India and is one of the best employers to work for.

Job Description :

- Responsible for nationwide Brand Management and Category Planning for service categories of 500+ crores brand. To create new products from planning, to launch, while keeping consumers at the core and bias for execution for implementation excellence.

- As a Group Brand Manager, you are responsible for top-line and bottom-line targets for your brands, driving brand salience and developing products and communication using consumer insights. As part of the role, you will be managing a team of Brand Managers, and interacting with external agencies - creative, digital, media, research, packaging and internal cross-functional teams - Sales, marketing, operations, Finance, Legal and Regulatory.

Principal Responsibilties:

1. Category Business Planning : Analyze macro environment trends, consumer behaviors, internal business imperatives, industry scenario to conceptualize region wise volume projections

2. Brand Planning : Analyze MR data for growth prospects, change in brand positioning, brand health

3. Portfolio Planning : Analyze industry trends, market competitiveness of products and services, consumer requirements etc. to identify gaps in the current brand portfolio

4. New Product/ Product Extension Planning, Development and Launch : Gather inputs from consumer insights, coordinate for Consumer Preference Testing & initiate new product launch

5. Brand Communication, Development and Execution : Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication

6. Consumer Promotion (Domestic Market) : Conceptualize consumer promotion schemes and co-execute with agencies

7. Brand Plan Review : Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis

8. Consumer Complaint Redressal : interact with customers to identify the root cause of market complaints, and coordinate with various functions to address consumer complaints

9. Market Research Conceptualization and Execution : Participate in field work related to market research to obtain first-hand consumer insights

10. Market Research Findings Implementation : Participate in identification of key trends from the market research report and usage of key trends for building brand initiatives

11. Media Activation : Plan and prepare the brief for event activation, and plan execution with agencies

Role Requirements :

a. Education/Qualification: Post-graduate in Business Management from a leading B-School (with specialization in Marketing/related field, if applicable)

b. Experience: 10 to 18 years- of relevant experience in Airlines, Hotels, Hospitality, Luxury brands

Salary : Around Rs.50.0 LPA, although not a limiting factor

Location : Gurgaon

Interested candidates may furnish the following details :
Your latest updated CV as a word attachment :
Your current and expected Salary package :
Your willingness to relocate to Gurgaon :

Lalit
Options India Group