Group Brand Head - FMCG

Key responsibilities for Group Brand Head

- Lead Annual operating plans for all 3 big brands - Define brand objectives and key result areas for the year and work with key functional leaders to translate the annual brand objectives into specific functional projects that help achieve key business results for each of the brands.

- Design quarterly operating plans for all brands with specific growth actions and drive execution of the quarterly plan by leading multiple cross functional teams (CFTs)

- Be the voice of consumers and lead all consumer research and insights processes. Continually access consumer needs across markets and shape brand plans to solve consumer needs better than competition

- Define brand worlds for all the 3 brands sharply defining the consumer TG, brand essence, portfolio plan, pricing policy and GTM actions.

- Lead Portfolio management for each of 3 brands. Build right pack price architecture for key channels, define star products to lead brand growth, upgrade and optimize portfolio basis brand results and changing consumer need landscape.

- Lead Communication planning for all the 3 brands across all mediums. Build a roster of best-in-class communication agencies and develop annual communication plans rooted the sharply defined brand worlds of each of the 3 brands that helps accelerate key consumer and business metrics

- Manage profits for the group by leading delivery of sales results, managing pricing, leading CFTs to optimize costs and portfolio optimization and upgradation process.

- Set guidelines for all key sales actions including trade marketing, market expansion, shopper marketing, must sell SKU definitions, distribution scale up and key event plans. Work closely with sales leaders to drive seamless execution of plans and ensure sales results are delivered as per plans.

- Build and grow brand teams. Lead hiring, training and growth of brand team members. Run key HR projects like brand internships and management trainee programs that help in building a strong brand team.