Group Bayport - Associate Product Manager - Conversion Rate Optimization

Associate Product Manager - CRO opening with Leading Organization |Group Bayport| Gurugram

Job Description for Associate Product Manager - CRO

About Group Bayport:

Group Bayport is a rapidly growing global e-Commerce B2B2C, B2B and B2C organization that has re-defined the business of delivering high-quality custom products through a unique blend of cutting-edge digital technologies, robust manufacturing capabilities and global supply chain. An industry leader in print technology, Group Bayport operates in the United States, Canada, Australia, New Zealand, UK, and India through its family of brands - Banner Buzz, Covers & All, Vivyx Printing, Circle One, Giant Media, and Neon Earth. From full suites of trade show and small business marketing solutions to sophisticated outdoor living covers, signages and shades to eclectic personal accents and home decor, we help our customers, clients, and partners to make a personalized statement through customization.

While our advanced technology and customer focus are certainly our salient attributes, our true strength comes from our team of 1450+ people. We are seeking exceptional talent across the board to join us in our exciting growth journey.

For more about Group Bayport, please visit-

Website: https://groupbayport.com/about-us/

LinkedIn: https://www.linkedin.com/company/groupbayport/mycompany/

About the Role:

Designation - Associate Product Manager - CRO

Location - Gurugram (Haryana), India.

Job Responsibilities:

- The Product Manager will be responsible for the Conversion Rate optimization for all the e-commerce websites of the Group.

- Develop and own the testing program to improve on-site conversion

- Responsible for managing and driving the end-to-end CRO life cycle, starting from the Creating hypothesis, configuration, execution & conclusion of the experiment etc.

- Work closely with the Product Managers, MIS Analyst, UI/UX designer, Tech Team & VWO/Optimizely support.

- Should have a data driven approach & with the help of data try to identify the opportunity for business and paid area of users.

- Conduct internal planning meetings and lead the development of A/B & multivariate testing road maps that will lift conversion rates

- Responsible for doing competition research from the various perspectives like feature related, Data related etc. and try to get the hypothesis to improve that with the help of AB Testing.

- Work with Heatmap and behavior tools such as Hotjar, Lucky Orange to understand the user's behaviour.

- Coordinating with Product Managers to understand the pain points, get the backlogs of hypotheses from them & execute that based on prioritization.

- Concluding the experiments very clearly & communicating & sharing the learning & corrective actions with the team.

- Doing the constant research about the tools & partners to improve the existing scope & offering with the current tool.

What we require (Desired Skills and abilities):

Skills:

- At least 1+ Years of experience with the AB Testing/Split Testing or multivariate testing with tools such As VWO, Optimizely, Target, Convert, AB Testing, SiteSpect, Google Optimize etc.

- Continuously innovate, thinking of new ways to drive engagement & user conversion.

- Strong knowledge of E-Commerce user journey.

- Good Knowledge of Google Analytics.

- Experience in using the website Behavior tool Hotjar, Lucky Orange, Smart look, Crazy egg etc.

- Ability to provide actionable insight from large datasets

- Ability to manage multiple CRO related priorities with rapidly changing variables and eager to take end-to-end ownership of such priorities.

- Requires strong analytical, conceptual and problem-solving abilities

- Strong learning attitude.

Experience:

- 5+ years in Product Management, 1+ years' experience in CRO

- Interested please share your updated resume.

Job Location- Gurugram

Working Days - 5 Days (Work From Office)

Kumar Ashutosh