Group Account Head - Social Media

About the Role:

We are looking for an individual with 8 to 9 of experience in working with youth-centric brands on social media channels, & influencer marketing with a deep understanding of digital trends & the necessary skills to analyze, plan & execute social media campaigns while working with brands and creators/ influencers. If you are someone who is full of great ideas that can influence positive change through visual content and communications, check out more details below.

Key responsibilities -

1. Manage multiple accounts; and develop positive working relationships with clients at senior levels

2. Drive client retention, renewals, upsells and client satisfaction

3. Overseeing campaigns and projects to a specific schedule and within an agreed budget

4. Using your knowledge and skills to push clients, internal teams and vendors in the most productive direction

5. Partner with internal cross-functional teams to understand customer goals and key performance metrics and exceed those goals throughout the campaign

6. Supervise the execution, monitoring and measurement of social media campaigns and their success

7. Maintain a healthy P&L for the team ensuring high efficiency, performance and profitability

8. Lead and encourage teams to perform to the best of their ability

9. Manage team's work flow and load

10. Ensure timely team reviews & OKRs

11. Manage team expectations and take active interest in their personal & professional development

12. Work closely with the management to think through the brief, the insight, the approach and the strategy for new business development

13. Develop social media page strategies to increase user engagement on brands' channels

14. Analyze customer expectations according to past social media activity

15. Monitor campaigns and analyzes data obtained and make relevant changes in strategy to maximize impact and meet set KPI

Skills:

1. Well-versed with India's digital content trends and creators

2. Strong written and verbal communication skills

3. Experience in having worked with youth-centric brands and managing their social media pages

4. Experience in having worked with influencers and content creators

5. Experience in managing teams

6. Time management skills & ability to multi-task and wear multiple hats in an organization

7. Presentation skills - should be able to present plans to clients & break down briefs to in-house teams