Group Account Head - Content Management - Media Agency

Group Account Head - Branded Content

Key responsibilities:

- Manage multiple accounts; and develop positive working relationships with clients at senior levels

- Drive client retention, renewals, upsells and client satisfaction - Pitching fresh and innovative ideas to clients and ensuring higher billing through upselling, renewals and retention

- Overseeing campaigns and projects to a specific schedule and within an agreed budget

- Using your knowledge and skills to push clients, internal teams and vendors in the most productive direction

- Partner with internal cross-functional teams to understand customer goals and key performance metrics and exceed those goals throughout the campaign

- Supervise the execution, monitoring and measurement of marketing campaigns and their success

- Maintain a healthy P&L for the team ensuring high efficiency, performance and profitability

- Lead and encourage teams to perform to the best of their ability

- Manage team's work flow and load

- Ensure timely team reviews & OKRs

- Manage team expectations and take active interest in their personal & professional development

- Work closely with the management to think through the brief, the insight, the approach and the strategy for new business development

Skills:

- Significant experience in professional client relationship management

- A solid background in content, social media, digital marketing or advertising

- The ability to plan and strategize at a senior level

- A persuasive and confident approach to creative projects

- Excellent written and oral communication skills

- Effective team management capabilities

- A keen attention to detail and budgetary restraints

- Full awareness of creative processes and techniques - including digital platforms

- The willingness to note relevant trends and develop ideas

- The ability to work as an authoritative figure in a busy team

- Exceptional presentation skills to develop ideas and concepts into compelling campaign lead strategies

- Creativity, attention to detail, and adaptability

- Ability to drive creative direction and vision for multiple projects simultaneously

- Knowledge of how video content development works is an advantage

- Should be well adept with global & Indian trends, formats and developments in branded content

Who are you:

- You love entertainment and consume ridiculous amounts of content

- Should have an understanding of marketing, social and media analytics to shape & optimize content based on performance and learnings

- Very high awareness of pop-culture both on and off digital, and also remain aware of the broader zeitgeist

- Confident in developing and executing disruptive ideas for the brand

- Ability to work collaboratively with different teams and departments to create something great

- Resourceful and nimble thinking without dependence on big budgets or stacked staffing for projects

Qualifications and Prior Experience:

- At least 8-10 years of experience in building creative digital branded content campaigns at a publisher, agency or media house

- Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile

- Proven experience with concept development including long form Content

- Strong creative vision with an understanding of business objectives

- Track record of creating ideas for global or large regional brands. Previous work experience on alcohol brands is a plus

- Expertise in social best practice across all platforms.

- Have deep knowledge in running a 360-campaign, from strategy development to tactical execution (including AV/trailers, digital/social, OTT)