Greencell Mobility - General Manager - Brand & Marketing Communication

Greencell Mobility - GM Brand & Marketing Communication

- Developing and executing a results-driven, multi-platform brand and communications strategy for GreenCell corporate brand & business sub brands.

- Formulate marketing communication plans in line with the business strategy in close coordination with marketing & business teams.

- Design and co-ordinate advertising campaigns and key brand initiatives to build saliency and awareness across offline and online media.

- Effectively manage all brand communication touchpoints for external and internal purposes including marketing collaterals, corporate presentations, website, social media, blogs, etc.

- Build brand thought leadership with strategic communication roadmap and develop signature properties for the brand in collaboration with Research, PR and Business Marketing teams.

- Create brand guidelines adherence framework for consistent brand look n feel across business lines.

- Good understanding of Media planning & execution across ATL & BTL media.

- Setup, update and monitor the marketing communications calendar and event plans.

- Build brand preference and equity amongst key target audiences including employee and external stakeholders.

- Manage brand marketing spends and closely work with vendors and agencies for optimal brand ROIs.