GreenHonchos - Manager - Digital Marketing

Job Description for Digital Marketing.

Years of Experience : 4-8 years

Designation : Digital Marketing Manager or Business Manager.

Preferred Industry Experience : Retail/eCommerce/D2C/Advertising Agency/Media Agency.

Job Description:

- Responsible for planning, strategizing and execution of digital strategies by keeping the end results in mind.

- Develop and execute marketing strategies, focused on-demand generation, conversion optimization and driving revenue in a manner that supports business growth, enhances brand equity, drives awareness, and builds a loyal customer base.

- Responsible for new customer acquisition campaigns, customer retention, ROAS and traffic-driving campaigns, including but not limited to content marketing, display advertising, search marketing (SEO and SEM), email, affiliate marketing, retargeting and social marketing.

- Responsible for research & present a sales/marketing pitch for prospects (Business Development).

- Responsible for preparing monthly performance reports for client review meetings.

Key Skills & Experience:

- Strong team management and team mentoring skills.

- Hands-on experience in online marketing and brand management. (Preferably on retail fashion/lifestyle brands).

- Exposure to Branding, Advertising and Online marketing (Agency Experience) with experience in the eCommerce domain.

- Experience of managing online campaigns across a number of media platforms and tools (including, but not limited to, Adwords, Facebook Ads, LinkedIn ads, Twitter ads, Instagram ads etc.

- Strong communication, presentation, organizational and problem-solving skills with the ability to collaborate across teams.

- Responsible self-starter, innovative thinker, analytical, detail-oriented; comfortable in a metrics-driven business environment.