GreenHonchos - Brand Strategist

Role Description:

As a Brand Strategist, you will be the driving force behind developing compelling digital strategies that resonate with target audiences and build strong brand presence.

You will leverage your understanding of various digital platforms and your creative thinking to devise effective solutions for our clients.

Your ability to conduct thorough research, collaborate with cross-functional teams, and meet tight deadlines will be critical to your success.

Job Responsibilities:

Digital Strategy Development:

- Understand clients' business problems and objectives to be achieved through Digital Media (on platforms like Facebook, Twitter, YouTube, Pinterest, Instagram, Mobile).

- Devise strategic solutions utilizing digital channels as and when required.

- Develop comprehensive digital media plans that align with client goals and brand identity.

Content Creation & Curation:

- Conceptualize and create engaging content for various Digital platforms (Facebook, Twitter, YouTube, Pinterest, Instagram).

- Ensure content is brand-consistent, audience-appropriate, and optimized for each platform.

- Collaborate with design teams to bring content ideas to life visually.

Ideation and Business Development:

- Participate in ideation and brainstorming sessions for new business opportunities.

- Contribute strategically to business pitches and proposals, showcasing innovative digital solutions.

- Stay informed about emerging digital trends and technologies to identify new opportunities for clients.

Project Management & Execution:

- Meet execution / Delivery timelines for all assigned projects.

- Manage multiple projects simultaneously, ensuring efficient workflow and adherence to deadlines.

- Coordinate with internal teams (design, development, social media) to ensure seamless project delivery.

Research and Analysis:

- Conduct thorough research and gather relevant material for interactive content development in collaboration with the design team.

- Perform in-depth competition analysis to identify trends, opportunities, and areas for differentiation.

- Analyze campaign performance data to identify insights and recommend optimizations.

Industry Awareness:

- Keep up to date with changes and developments in the digital media industry, including platform updates, algorithm changes, and emerging trends.

- Share knowledge and insights with the team to foster continuous learning and innovation.

Requirements:

Skills:

- Excellent teamwork and collaboration abilities.

- Strong communication and interpersonal skills, both written and verbal.

- Logical thinking and problem-solving capabilities.

- Creative thinking and the ability to generate innovative ideas.

- Ability to work effectively under pressure and meet tight deadlines.

- Strong organizational skills and the ability to manage multiple tasks.

- Accuracy and attention to detail in all aspects of work.

- Good research skills and the ability to gather and synthesize information.

Experience:

- Specify desired years of experience in digital marketing, brand strategy, or related fields.

- Example: 2-5 years of experience

- Proven experience in developing and executing digital media strategies.

- Experience with content creation across various digital platforms.

- Experience in conducting research and competitive analysis.

- Experience contributing to business pitches or proposals is a plus

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