GreedyGame - Digital Media Buyer

ABOUT US:

GreedyGame is looking for a Digital Media Buyer to join its clan! You will be responsible for running and optimising performance oriented campaigns on various media channels for our clients globally.

JOB DETAILS:

Seniority Level: Associate-Level

Industry: Marketing & Advertising

Employment Type: Full-Time

Job Functions: Marketing ,Operations.

Job Location: Bengaluru

Experience: 2yrs

WHAT WILL BE YOUR RESPONSIBILITIES?

- Responsible for choosing the digital media mix to achieve client goals by thoroughly understanding client briefs and objectives

- Create targeting strategies for effectively and efficiently reaching and engaging audiences for CPI/CPA/CPL/CPS delivery

- Recommend and troubleshoot tagging/pixels to ensure appropriate measurement for campaign tracking, analysis and reporting based on media objectives and established KPIs

- Build and manage Paid ad campaigns for clients across various DSPs, programmatic and native channels

- Monitor, analyze and optimize media campaigns, landing pages, and ads to achieve monthly targets and KPIs

- Lead campaign-performance decisions based on the client data and provide high level reporting on campaign and performance to the client

- Stay ahead of the curve on new strategies, advertising channels, conversion rate optimization techniques, and industry trends

- Execute and iterate upon best practices for DSP media buying and trafficking

WHAT ARE WE LOOKING FOR?

- Minimum 2 years of relevant experience in media buying, affiliate marketing and delivering performance campaigns for global clients

- Strong knowledge of digital programmatic and paid media self- service platforms such as Clickadu, Propeller Ads etc

- Strong understanding of how different media channels work together in a campaign

- Technical knowledge of tracking tools, DSPs, Google Analytics etc

- Experience with delivering CPI, CPL, CPS, and CPA campaigns worldwide

- Strong mathematical abilities and understanding of the client billing process.

- Excellent written and verbal communication skills

- Applied knowledge of 3rd party ad serving, website and tracking, and associated technologies

SKILLS AND ABILITIES:

- Search Engine Optimization (SEO)

- Search Engine Marketing (SEM)

- Google Ads

- Facebook Ads

- Social Media Marketing